{"product_id":"die-flache-design-and-lettering-of-the-vienna-secession-1902-1911","title":"Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911","description":"Text by Diane V. Silverthorne, Dan Reynolds, Megan Brandow-Faller\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eA landmark of graphic modernism, the Vienna Secession’s magazine is brought to life in a complete facsimile reprint with new essays and translations\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe brainchild of Koloman Moser, Alfred Roller, Josef Hoffmann, Bertold L\u003cspan data-mce-fragment=\"1\"\u003eö\u003c\/span\u003effler and others—the leading graphic artists of the Vienna Secession and the Wiener Werkstätte—Die Fläche (German for The Surface) laid out an extraordinary group vision for design through adventurous work by these designer-professors and more than 100 of their students. Packed with bold ideas for posters, advertisements, book covers, woodcut prints and much more, the result is an inexhaustibly rich sourcebook of graphic forms, modern ideas and technical experiments, all reflecting a reorientation in design practice and teaching that would resonate around the world.\u003cbr\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis full-size facsimile of all 14 issues of\u003cem\u003e Die Fläche\u003c\/em\u003e lets readers experience this rare gem as it was meant to be seen, while new essays and translations explore its significance.\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003eDie Fläche\u003c\/em\u003e is the first volume in Letterform Archive’s facsimile series, which presents landmarks of print and design history with exacting reproductions and new essays that provide rich context and fresh insights. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHardcover\u003cbr data-mce-fragment=\"1\"\u003e344 pages | 400 color, 25 black-and-white images\u003cbr data-mce-fragment=\"1\"\u003eLetterform Archive Books, 2023\u003cbr data-mce-fragment=\"1\"\u003e8.7 x 1.6 x 13.2 inches\u003cbr data-mce-fragment=\"1\"\u003eISBN 9781736863312\u003cbr data-mce-fragment=\"1\"\u003eViennese Secession, Graphic Design\u003cbr data-mce-fragment=\"1\"\u003e","brand":"vendor-unknown","offers":[{"title":"Default Title","offer_id":44929682702504,"sku":"9781736863312","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0175\/8594\/files\/Die-Flache_Front-Cover.jpg?v=1694370547","url":"https:\/\/neue-galerie-design-shop.myshopify.com\/products\/die-flache-design-and-lettering-of-the-vienna-secession-1902-1911","provider":"Neue Galerie Design Shop \u0026 Book Store","version":"1.0","type":"link"}